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As the online travel booking reaches new heights in India, Sify
Technologies Limited (Nasdaq: SIFY), a leader in Consumer Internet and
Enterprise Services in India, has launched online travel search services,
powered by global travel technology leader sprice.com.
Visitors to www.sify.com will now be able to compare
offers on various hotels, check the customer reviews and make booking from a
host of travel products available on the Internet. The consumers will be offered
a simple interface that allows them to access Hotels on both domestic and
International destinations. While “Find Reviews” feature will allow travellers
to virtually check their hotel before they set their foot in through reviews and
photographs posted by fellow Internet users and travellers.
Venkata Rao Mallineni, Head-Portals & Consumer Marketing, Sify
Technologies Limited, said, “With an increased number of people moving to
Internet for buying travel related products we decided to launch travel search
that functions as one-stop-shop for all travel requirements. We are happy to
have a partner like Sprice.com that has a deep understanding of travel search
business and has an enviable track record of delivering best-of-the-class
solutions.”
Vikas Gulati, Vice President of Marketing, Asia Pacific for
Sprice.com, said, “We are excited to join hands with Sify- one of the leading
consumer portal.” “Our research shows that an average consumer researches
minimum five websites before booking a hotel or an air ticket, however, this
doesn’t always ensure the availability of best deals. Our revolutionary travel
technology cuts travellers’ research time by offering the fastest access to the
cheapest deals in an easy-to-navigate user interface. Running on real-time deep
search technology, we enable consumers to search and compare up-to-date airfares
from all airlines and deals from different travel vendors including 1,20,000
hotels worldwide,” he added further.
Notes to the Editor
World’s leading real-time travel search engine Sprice.com was
launched in September 2008 in India. Sprice.com searches more than 200+
suppliers across the world to display, not only fare information, but also
taxes, surcharges, and all-inclusive prices, all on a single screen. After
finding the most suitable travel offer, holiday-goers can access the relevant
vendor website with a single click to make a booking.
Sprice.com presents travel suppliers with a cost-effective way to
reach out to ready-to-buy travellers. When the traveller is redirected to the
vendor website, all that remains is to confirm and pay for the reservation. No
other travel marketing channel offers such a high level of efficiency,
effectiveness, and return-on-investment. Sprice.com also adopts a simple and
neutral business model with revenues stemming from sponsored links and actual
click-outs, as opposed to monthly subscriptions.
According to a report by leading travel industry research firm
PhoCusWright, Indian Online travel industry grew by 51% and is estimated at
$2,004 million (around $2 billion) in 2008. At less than 5% of the Indian travel
industry, the potential for online travel seems enormous.
