With a new
responsibility of Country Manager, Deepak Gupta has gamut of plans in store for
ZOTAC International. In spite a new challenging job profile and responsibility,
Gupta believes in going slow and steady with plans of action as per the
situation. Speaking exclusively to Marketflash, he outlines his future goals and
preferences.
Tell something
about ZOTAC?
ZOTAC
International is a part of PC Partner Group. ZOTAC is also one of the largest
NVIDIA add-in board and motherboard manufactures in the world with over 10 years
of quality manufacturing experience. Headquartered in Hong Kong, factory in
Mainlan China and regional sales offices in Europe in Europe, Pacific and NORTH
America.
What is your
view on Indian graphic card market? How will you placed yourself in the market?
Graphic card
market in India is booming. Graphic card sales have increased in India and
worldwide. ZOTAC graphic cards are high-end cards for gamming PC so we expect
good growth of our product in the Indian market. The graphic card market in
India has shown tremendous growth of 15 % to 20% in India. We will focus on both
graphic card and motherboard. Worldwide we ship 2 million units of graphic cards
and motherboard every month with graphic cards shipments four times that of
motherboards.
What are the
upcoming products that ZOTAC is planning to launch in the market?
We have already
launch ZOTAC graphic cards and motherboard in the Indian market. Zotac offers
the full NVIDIA chipset range in Intel/AMD-based motherboards. Intel-based
nForce 780i and nForce 790i Supreme - a 3-way SLI motherboard - contain a USB
Wi-Fi module. Zotac’s clear focus is on gamers. The ZOTAC graphic cards are
available in Zone and Amp! Edition across the GeForce 8 and 9 series. We will
soon launch 9600 GT Display port (DVI + HDMI/VGA + DP) and Water Cooled
9800GTX512 Zone in India. We are focus to create a niche brand in mainstream and
high-end market. Zotac products include HDMI (High Definition Multimedia
Interface) for its entire range of graphic cards. HDMI is the next multimedia
standard to rule the PC world with the advent of home theatre and the gaming
craze.
What are your
plans for the channel? Are you taking new steps to increase your channel
partners network?
Channel plays
an important role for the success of any brand. Recently we have appointed two
distributors, Aditya Infotech for graphic cards and Tirupati Enterprises as
distributor of Motherboards. We will appoint some premium partners in next
quarter to expand our reach in more cities. We are looking for technical team to
support our channel and customers. We will organize road shows and promotion
activities through our distributors in coming month. The invited channel
partners would be educated about the unique features of Zotac graphic cards. The
company plans to set up its liaison office in Mumbai, by end of the year.
Tell something
about your support and service?
ZOTAC graphics
product sold in India will be backed by the ZOTAC extended warranty .The ZOTAC
extended warranty covers graphics cards for 2 year through the distributor and
an additional 3 years through ZOTAC for a total of five years and 3 years
warranty for its motherboard. A third party service provider will provide
motherboard repair support to channels.
What is your
go-to market strategy for your product?
We have our own
strategy .We have certain marketing funds which we plan to invest in the Indian
market .As a part of the inaugural offering to its partners, we have offer a
silver coin on purchase of five graphic cards. We plan to position the product
at competitive price point that will mark customers largely in tier-1 and tier-2
cities.
What are the
challenges that you think you face being a part of this distribution industry?
The biggest
challenge, which I think, that exists in the IT market is the profit margins.
Channels and users just want to be focus on cheap products. We should try to
work like a solution provider to the customers. We are going to hold your
patient to have a strong position in IT industry.
What message
would you like to convey to your channel partners and customers through
Marketflash?
We would
work like a solution provider to channels and customers. Channel work as a force
for the products we built up. Partners can trust us and make a profitable margin
in selling our products.
