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by MarketFlash Bureau Mumbai
May 19, 2008
The much
awaited “11 Steps to London with SONY & JETWAY” run by Rashi Peripherals got an
overwhelming response from the partners all across India. In all 52 partners
have qualified for 80 tickets, including a few with their families and spouses.
The total number of people flying from May 15 to 18 is 150 including Rashi
management wherein Rashi is rewarding its team also.
Giving the details about the scheme, Kapal Pansari, Director Marketing Rashi
Peripherals, said, “It’s always been an endeavor from Rashi to reward our loyal
and hard working partners, and taking them to a place like London in this
sweltering heat is like an icing on the cake.”
The trip will include a visit to some of the famous landmarks of London
including, Madame Tussauds Wax Museum, Westminster Abbey, Trafalgar Square,
Piccadilly Circus and many more.
This multi leveled scheme was applicable for partners across India and on
completion of each level there was a reward for the partners on each level. On
completion of 7 levels a partner automatically qualified to be recognized as
Storage Authorized Partner (SAP).
“The objective of the scheme was to motivate partners as well as get a stronger
foothold in the market and with the results we have surely hit the bulls’ eye,”
said, Alok Choudhary, Group Business Manager, Rashi Peripherals.
The pinnacle of the scheme was the level 15 wherein on attaining it, a partner
will take a family of three to London. Apart from London trip there were many
other awards for the partners like Sony LCD TV, Handycams, Digital cameras,
Window AC, Motor cycles and many more.
Interestingly, the participation from the upcountry partners was very high and
as much as 45 percent of the total awards have gone to them. On an average both
Jetway and SONY touched an additional business to the tune of 35 percent during
the scheme period.
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