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by MarketFlash Bureau Delhi
May 14, 2008
ASUS and Lamborghini have together launched a new ZX1 PDA phone .The new PDA phone is equipped with wireless 802.11b+g, Bluetooth v2.0+EDR, USB2.0 compatible and even GPS.
With a 2.8” touch screen, a 9-way navigational key and a unique racing user interface that can be modified to the user’s mode of operation whether it be business or lifestyle – complete with engine noises, the spirit of the Lamborghini truly resides in the ASUS-Lamborghini ZX1.
Edward Wang, Business Head, Mobile Communication Business, ASUS (India) said, “PDA phones are increasingly becoming fashion gadgets and the ASUS ZX1 gives the user the ultimate ownership experience. We wanted the end user to feel engaging an experience as driving a Lamborghini car and you’ll find elements of style and design of the Lamborghini car seamlessly incorporated in the ZX1 at every level. Manufacturers are releasing many such co-branded products but ASUS chose Lamborghini as our co-branding partner in the PDA phone segment as we share the same position in PDA phones as Lamborghini does in the automobile industry.”
“The launch of the Lamborghini ZX1 PDA Phone and the VX3 notebook, marks ASUS’ entry into the ultra premium segment in India. We’re most pleased to be associated with a world-class brand like Lamborghini and offer such exquisite products to the people. The consumer mindset and taste is rapidly changing in India and we’re confident that we’ll find the right kind of audience for these products in India,” said Benson Lin, General Manager, ASIA Pacific, Middle East & Africa, ASUS
The ASUS Lamborghini ZX1 PDA Phone comes with a two years local warranty. This warranty also includes a one time free replacement of the outer body case, incase of damage to the phone during the warranty period.
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