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Zeta Interactive Appoints Anil Unnikrishnan President of India Operations
by MarketFlash Bureau Delhi
Apr 21, 2008

Zeta Interactive, today announced the appointment of Anil Unnikrishnan as the company’s new President of India Operations.

He will replace Pradeep Vegunta, who announced his retirement earlier this week after years of leadership and guidance in the digital marketing industry. Vegunta had been with Zustek since 2001, and served as the India office president for Zeta Interactive since February of this year.

Unnikrishnan is an eight-year digital marketing veteran who has been with Zeta Interactive since 2004 (then Zustek), and formerly led the company’s Full Services team. His specialty has been the development of new products and email deployment along with new client transitions into the full-service environment. He will be responsible for the further expansion of a vital outpost of Zeta Interactive and driving the integrated technology solutions that have become a hallmark of the company.

“Pradeep has been a valued leader for Zeta Interactive, and has played an instrumental role in building our company into one of today’s leading full-service digital marketing agencies,” said Al DiGuido, CEO of Zeta Interactive.

“Anil will bring a fresh approach and leadership to the Indian operations at a time when we continue to see this team as integrally important to our current and future operations. His vision, work ethic and passion for taking Zeta Interactive India to the next level will bring added value to the company as we expand our operations,” Al DiGuido, added further.

Unnikrishnan will join a team of 11 recently named senior management leaders, and will report directly to CEO, Al DiGuido.

This announcement follows steady progress within Zeta Interactive since its launch. Over the past five months, the company has grown its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Foxwoods Resort Casino, The Weather Channel and Century 21. The company has also opened its corporate headquarters in a 13,000 square-foot Manhattan office, and increased its staff to over 300 employees. Zeta Interactive will also be opening new offices in India in the coming months to support the growth of the company’s international presence. 

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