Canon India company has today
open its first store Canon ‘X’perience Zone’ at Pune. Will display entire
range of Canon products. Canon aims to open one such store every month.
The new ‘X’perience Zone’ will
have entire range of canon products including printer, scanner, projector,
digital camera, digital camcorder and all in one device categories assembled
under one retail roof. The store was inaugurated by V.P. Sajeevan, Assistant
Director - CSP, Canon India. Laying the foundation for major expansion, this is
the second store launch in 2008 and fifth store in the country.
Canon X’perience store allows
the customers to touch, feel and experience the product before actually buying
it. Most importantly, the consumer can now obtain first hand information on new
products launched and make an informed choice of purchase.
"We're seeking to retain, and
win over, customers' loyalty by simplifying the buying decisions and delivering
a fun filled shopping experience." said V P Sajeevan, Assistant Director-
Consumer System Products division, Canon. From the moment the customers enters
to the moment they leave, they will be provided with a streamlined approach,
enabling greater convenience in experiencing the comprehensive range of consumer
system products from Canon all in one place and under one roof, he added." We
have received an overwhelming response from our customers. We are aiming to
reach out to our customers with an objective of strengthening our relationship
with them. The company also hopes to generate more walk - ins and provide the
consumer with a product experience exactly as if he/she was in his/her house
using the product.â€
The flagship store, located at
Shivajinagar is aimed at enhancing a shoppers experience. In addition,
knowledgeable store personnel will be on hand throughout the store to guide
consumers through product trials and purchasing decisions.
