Hitachi Data Systems today
announced the appointment of Kerstin Baxter as Director of Volume Channels, Asia
Pacific. Kerstin will be responsible for driving the expansion strategy for
Hitachi Data System’s growing volume channel business in Asia Pacific.
Kerstin Baxter was the Channel
Director of Hitachi Data Systems in Australia and New Zealand, where Kerstin was
responsible for developing and expanding Hitachi Data Systems' channel program
to bring enterprise-class storage solutions to large and small organizations
throughout Australia and New Zealand.
“The small and medium business
(SMB) is one of the key focused market segments of Hitachi Data Systems Asia
Pacific. We are confident that with Kerstin’s appointment, we will make further
inroads into this fast growing market segment with tailored products designed to
simplify the challenges of the SMB customers. Kerstin’s experience and
leadership will also facilitate the way Hitachi Data Systems is transforming
into a high volume business in terms of logistics, infrastructure and
processes,” said, Glen Carroll, Vice President of Sales Operations and
Acting General Manager of Hitachi Data Systems Asia Pacific.
“I am excited to be given the
chance to play a challenging role in such a strategic area of Hitachi Data
Systems’ business operations. My focus will be on delivering robust storage
solutions that better meet client needs and expectations in the region. I am
confident of leveraging this opportunity with the strength of our solutions, our
partnerships with leading technology providers as well as the expertise of our
teams,” said Kerstin Baxter.
Prior to that, Kerstin spent
ten years at Microsoft Australia in various leadership and sales-focused roles.
Kerstin Baxter was responsible for developing and executing Microsoft's Partner
strategy and was successful in exceeding the business targets by effectively
leveraging its partner communities.
