Juice Wireless launched
JuiceCaster in India, the first unified mobile and Web social media application.
Ideal for tech-savvy Indians and IT professionals, JuiceCaster allows anyone
with a camera-enabled mobile phone to create and consume rich media content from
their wireless devices and the Web, and then automatically share it with their
friends and family.
As per the press release,
Juice Wireless is in active discussions with the leading Indian operators
regarding strategic on-deck launch plans for the Indian market.
JuiceCaster is a
self-sufficient, easy-to-use application, injecting the power of immediacy into
social networking. It also automatically connects a mobile phone user’s pictures
and videos with Web-based social networking sites such as MySpace, Facebook and
Orkut.
The application offers
cross-platform content access, making it perfect for distributing and sharing
mainstream and user-generated content, which, for example, would benefit
emerging professional publishers and Bollywood celebrities.
“JuiceCaster is a full social
network right on your phone, perfect for Indians who have a well deserved
reputation for being very tech-savvy and enthusiastic users of mobile
technology,” said Nick Desai, CEO of JuiceCaster. He added, “India is
strategically important for JuiceCaster. It’s a naturally social market and
we’re making the sharing of pictures and videos among friends and family as easy
as sending a text message.”
JuiceCaster lets users:
- Capture pictures and videos on mobile
phones and share with friends, family and groups
- Find new friends by checking others’
pictures and videos, right on the mobile phone
- Publish pictures and video instantly from
the phone to online social networking sites
- Maintain a rich social networking
connection, including a profile, friends list and personal status
With JuiceCaster’s groups
feature, users create groups on JuiceCaster.com and import contacts from a
variety of top sites and desktop contact management systems such as MS Outlook.
Juice has a strategic
partnership with Mavin Infotech in Hyderabad for content monitoring and
development, as well as an additional application development center in Delhi.
JuiceCaster is available
through these platforms and applications:
- JuiceCaster Mobile – a native downloadable
mobile application
- JuiceCaster WAP – an application for any
phone with a WAP 2.0 browser
- JuiceCaster Player – a Web-based
application which can be put on any blog or Web site that allows widgets
- Mobile Video by JuiceCaster – a customer
application for Facebook
- JuiceCaster D – an executable desktop
application
